Archive for September, 2010

How To Use eBay Best Match Split Tester

September 14th, 2010

When you go to  buy a new pair of shoes, how do you know which pair will fit better?

Of course, you try them on. You might even try a few pairs before you decide which ones are more suitable.

This post isn’t about buying shoes, although the point of trying things out before deciding on a winner is more to the point.

It’s the same with online advertising. Its best to try things out before you decide upon a winner. As an eBay seller you also advertise online. But how do you know if your eBay listing really is a winner?

Well, I have a new free tool you can use to find out and it’s called eBay Best Match Split Tester.

This nifty little tool allows you to input the click through rate (CTR) and the number of clicks for two similar eBay listings – The best internet marketers and online sellers are ALWAYS split testing something. It’s called beating the control – If you sell on eBay you might call it eBay Best Match optimization.

You have one listing and you always test something to try and beat it – that’s how you constantly improve your listings.

When you list something on eBay you should always place a second listing that is the same as the first listing but with one thing that is different. You should be doing this to test which eBay listing is the most appealing to your market, or which eBay listing gets more clicks from potential buyers.

eBay will show you the click through rate and number of clicks for your eBay listings.

To find your CTR and number of clicks in eBay goto..

- ‘My Account’ Tab

- Click ‘Search Visibility Analytics’

- Enter your eBay listing item number OR chose from the category list

- Your item list will appear, now click ‘Run Report’

- eBay will show you your ‘Unique Click Through Rate’ and the ‘Number of clicks’ for your listing.

Enter these numbers into the eBay Best Match Split Tester and compare to your second test listing numbers.

Here is an example of two similar listings but one had a different image.

Notice eBay listing A has a unique CTR of 1.61% and 281 unique clicks.

eBay listing B has a unique CTR of 1.26% and 221 unique clicks.

The difference between eBay listing A and eBay listing B might seem small at first – But it’s not.

The fact is, eBay listing B is 100% better than eBay listing A.

The difference in 1.61% and 1.26% based on the number of clicks each listing has, is a HUGE difference.

The actual numerical difference of 0.35% actually means that eBay listing B is 100% more effective at getting clicks than eBay listing A based on the number of actual clicks each listing received. The number of impressions is huge so capturing more clicks is vital to make more sales, wouldn’t you agree? (See the difference in sales listing B has to listing A in the example)

You don’t have to know how the numbers work as such, because the eBay Best Match Split Tester does it all for you. All you have to do is keep testing your eBay listings to make more sales and use the free eBay Best Match Split Tester to tell you which listing is the best one for eBay Best Match.

Watch the eBay Best Match Split Tester Video here >>

>> Free eBay Best Match Split Tester Video <<

Enhanced by Zemanta

5 comments »

Posted in eBay, Tools

Tags:

Selling More On eBay: The 1000 Mile High View

September 13th, 2010

The 1000 mile high view (ever felt negligible)

When the company you work for tells you – you need to focus – you need to shape up – you need to do more, if only the person telling you that knew the insignificance of what they are telling you in respect to the big picture…

Here’s the big picture..

I’ve always been fascinated with the stars. I can remember for my 5th birthday  my older cousin handed me a gift I still cherish today (over 25yrs later). That gift was a book of the universe.

The book was an unusual oblong shaped hard-backed book with a glossy cover. As a five year old I had never seen such an orgy of colors enclosed within the high gloss pages. I didn’t understand the words in that book at 5 years old but there was something about those pictures in the book that got me looking at that book every day.

High gloss real life photos of the galaxies in our universe – it was like seeing multicolored candy-floss twisted together against the unknown blackness. It was fascinating.

I still have the book today. Only half of the book is words and the rest is high definition glossy images of the stars and galaxies. I didn’t read a single word in that book and it is the book I remember the most in my whole life.

If you are ever having a bad day, just remember the 1000 mile high view is a very different picture.

Watch this video I found on you tube…

Now you’ve watched this video, can you see how insignificant things can seem.

Instead of ‘having to be’ the stereotype family with spouse, two kids, house on mortgage, car, dog and career working for someone else. Why not work for yourself, start a business, work from home, spend time how YOU want to and do more of what YOU want to do.

If you know how to make money online and actually run an online business that creates income and wealth, you really are Special.

If you are selling or want to sell physical products online, the best place to start without doubt is to sell to an already established crowed of hungry buyers waiting for you at eBay.

~~~~~~~~~~~~~~~~~~~~~

Get The Free Tutorial Videos..

“How To Find The Best Products To Sell On eBay & Buy Those Exact Products At Wholesale Prices To Make Huge Profits”

+

“How To Find Hot eBay Products Mini Course” By email

>> Click For More Info <<

7 comments »

Posted in eBay, Inspiration

Tags:

Web Statistics