Archive for July, 2011

Googles Plus One Button & Search Engine Optimization

In my last post – I mentioned one way to build an online business. Today I’ve been looking at some of the best Search Engine googles-plus-one-buttonOptimization practices to have my team of guys work on. I’ve done some SEO myself in the past and I’ve always used ‘white hat’ SEO. This has included manually submitting content about your site on other sites and your own site and building natural links back to your main sites. That’s just the tip of the iceberg, however it’s a good place to start.

I also have an SEO Hosting account which allows you to host different websites with different IP addresses so your websites are not all linked together with the same IP (Internet Protocol) address.

SEO Hosting belong to Hostgator, the best hosting provider in my opinion.

I’ve never used any automation software except I must admit to using an article spinner on a few occasions. Anyhow, I’ll get to the point. I found this information over at the warrior forum..

http://www.warriorforum.com/adsense-ppc-seo-discussion-forum/196883-search-engine-optimization-frequently-asked-questions.html

It gives you a complete run down on search engine optimization and I thought it would be useful to share this with you.

You have to be careful on the warrior forum because you can end up buying lots of stuff you don’t need but some of the information is really useful if you are doing anything online.

The second thing I wanted to share today is the importance of having Googles plus one button on your site. This is something Google is trying out a bit like a Facebook ‘Like’ button. My prediction is that once Google has enough data from the ‘+1’ button’ votes this will play a part in how Google arranges it’s most popular pages in the search engines.

If you have a blog you can simply install the ‘Googles Plus One Button’ widget.

To try it out, and If you think this information is useful, hit the + 1 button here on the left..

Internet Marketing Minefield: Here’s the Roadmap

I haven’t posted for a while because I’ve been busy training my employees following the system I talked about in a previous post Are You a Work ‘Droid?’ and I have realised I should have been hiring people a long time ago. However I wanted to refocus on my internet marketing road map.

There are a a tonne of ways ‘you can do’ internet marketing and a tonne of ways to make money. There’s even more ways to fail. I’m going to be totally open and just tell you how I do it. I am confident of being able to tell you this and be totally honest about how I do it because it’s no big secret. You just have to DO IT!

If you know it already then great I hope that what I am about to tell you helps keep you focussed, if you don’t know how to do it then this is how. These are the actual steps you can take to grow a business to make money online..

- Research Keywords with Googles Keyword Tool

- Check SEO page rank for competition

- Research eBay Pulse /Amazon reviews / Clickbank/Kindle reviews etc..

- Check Google trends

- Check commercial intent of keywords

- Check PPC ads for competition

- Choose one Bullseye keyword and a few similar keywords as your main keywords.

- Buy domain name

- Setup a website WordPress is the best platform as I write this. the quickest way to setup wordpress sites is to use the best web hosting Hostgator and use fantastico to install wordpess with a few clicks.

- Setup your website for SEO (Read Googles Guide for Webmasters)

- Setup analytics Google Analytics is free. I also use Getclicky with a ‘spy’ feature so you can see visitors interact with your website    in real time.

- Setup your pages – include a sales page and a lead capture page

- Write your first and second post

- Start a PPC campaign.

- Start getting a few links and push marketing by:

- Blogging, article marketing, directory submissions, high page rank links, social media, video marketing, and the list goes on..

- Improve and constantly test your sales pages and ads with Website Optimizer

- Build from there. Whatever you are selling or marketing for affiliate revenue.

If you are selling physical products sell them in more places: eBay, Amazon, Bonanza, Google product search, ecrator, Shopping Comparison channels and the list goes on.

- Create your own affiliate program with 1automationwiz.com.

- Sell related products/services to your successful products/services, also promote other products as an affiliate, cross sell-upsell.

- And start all over again building your websites, linking your websites etc..

If you manage to do this and you are making money, keep feeding content into your system, keep building traffic sources, keep posting articles, keep talking about your products and services, keep growing your email lists.

After you’ve done all that without getting distracted along the way or without being diverted without you even knowing it, and you are still making money  – well done you’re a star!

You then have more choices to make..

You can sustain and continue to grow your business yourself, or you can hire people to help you or do it for you – and start new seedling businesses.

You have to keep reinvesting time and /or money into your business to keep it growing.

Each and EVERY step above is a potential road block. Each step can take months of training if your are new to the area. Each step can be a potential mine-field and most people stop because they get stuck, get lost somewhere along the way or diverted without even knowing it.

So I made this post to remind both you and myself not to get distracted from a time-tested process for building businesses online and making money. Even if the tools change or the platforms change or more marketing platforms are added over time, this is the process no matter what new shiny object or latest marketing platform is released.

AHHH, I feel better already for writing that.

Now back to work!

Do you have a road map..

2 Tools That Save You Time, Energy And Your Sanity

Last week my friend knocked over a cup of coffee into his laptop and totally ruined the machine. Which leads me to remember something similar that happened to me one time.

I often wonder why people don’t ‘protect’ their internet marketing business better? If you were running a bricks and mortar business you would have the building and contents of your business insured, right?

That’s something I learned the hard way when I first started online marketing.

So, there I was busy pounding away on the PC feeling great about building my online business when suddenly WHAMM…

The PC hard drive failed and everything STOPPED and I was looking at the blue screen of death!

The cheap hard drive installed in the PC seized to respond and crashed, only to crash my entire business along with it. Yes I could easily access my eBay accounts, websites and blogs from another computer but all the precious data, images, bookmarks, tools, software, and files were gone forever.

I did eventually get all my passwords back that I had stored on the hard drive, but I was still entering my email address in the ‘recover your password’ forms for months to come. I also did have an external hard drive that I used to backup my data once in a while but I only backed up maybe every 6 months or so. I lost 6 months of files I had stored and lots of TIME!

You can imagine the nightmare of the blue screen of death!

So I now use 2 tools that prevent such a disaster ever happening again and they are..

1. Roboform

I can’t imagine being without this tool. Every time I need to login to a website I simply hover the Roboform link installed in my web browser and Roboform shows me all the websites that I have login information stored. I click the website I want to login to and Roboform automatically logs me in. I don’t have to remember the login details and it even stores my address details to fill sign up forms. It saves me so much time and it’s security protected. Oh, and there’s  a 30 day free trial to test it out.

The second one is..

2. GoodSync

If I had used this tool BEFORE my hard drive died I would have saved so much time not having to recover important information (some of which I will never get back). It’s like the ‘It will never happen to me’ lie we all fool ourselves with until after the disastrous event. Using GoodSync, in 2 clicks I can now backup any important files and synchronize between my PC, laptop, server, external drive and phone.

These are the tools that stop me guessing if and when the next blue screen of death will appear, not to mention the amount of time saved trying to recover and remember passwords.

If you have lots of time spare and don’t have important documents on your laptop there’s no need to know about these tools. Or like my friend, if you don’t mind pouring coffee into your laptop and losing everything!

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