Archive for the ‘eBay’ category

How To Sell On eBay in 10 Simple Steps

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In this article I’m going to explain what steps are necessary to sell items on eBay successfully. It assumes that you already know how to open and set up an eBay account, if you don’t you can find those instructions here

1. Chose the right eBay category to list your item

A large proportion of potential buyers find products by clicking on selective eBay categories. It may seem straight forward, but give a little thought into which category your product will be best placed to attract the most potential buyers. For example, say you were trying to sell a book on eBay about baby care. You’re first thought and rightly so might be to choose ‘books’ as the main category. Smart eBay sellers also know that a little thought goes a long way when choosing your eBay category and by listing the ‘baby care book’ in the ‘Baby’ category as well as the Books category would also be an opportunity to reach many more potential buyers at the time they are searching for related items to buy.


2. Chose the right keywords for your eBay listing title

This is the step that can make or break your eBay listing. Before visitors click on your auction, see your pictures, read your eBay item description and buy your product, they need to be able to find it first. The most common way buyers search for something to buy on eBay is by typing in words into the eBay search bar. These are the ‘keywords’ that match the buyers search words to the keywords you enter into your eBay listing title.

When you create your listing only use keywords words in the title that relate to the product you are selling on eBay. If you use other words which you think will get more visitors to see your product, eBay may view other less irrelevant keywords as spam and your eBay listing will lose brownie points for search standing because the visitors are not seeing the exact product they are looking for. When you sell on eBay your listing titles should be concise, well descript and more importantly full of precise words and phrases that potential buyer would type into the eBay search bar to find the product they want to buy and that describes the product you are selling.


3. Use clear pictures that use all of the available image area

When selling on eBay creating an eBay listing with good pictures is important! When you go to buy something from a store you want to see the thing your buying right? Keep this in mind when selling on eBay. Your potential buyers can’t touch and feel the product so you will need to sell the product with good pictures.
I’ve seen a few eBay sellers listing items on eBay with real crappy images. The pictures are blurred or out of focus and are really small. A picture paints a thousand words so the saying goes, and if your eBay pictures are unclear, that is exactly what your pictures are portraying to your potential buyers. Take clear pictures that fill all of the space eBay provides you with.

It’s a good idea to include more detailed pictures in your item description and the best thing about it is that it’s free to include more detailed pictures in your item descriptions.

You can also use graphic software to clean up your images by removing the background and tweaking the brightness and contrast.

4. Describe your item as precisely as possible, highlighting the benefits

When you write your item description, don’t take anything for granted. Describe your item in lay mans terms, as if you were describing it to someone who doesn’t know anything at all about the product. You need to be clear, to the point and describe every detail. The more detail you place in your item description the more your buyers are likely to buy it. Imagine 2 identical eBay listings selling the same identical products. One of those listings has an item description that is three or four sentences long and brushes over the product details. The second has a full description page with 5 or 6 paragraphs clearly explaining every detail and highlighting ALL the benefits of the product to the buyer. Which one is more enticing? Buyers like to know that the eBay seller is responsible and dedicated to offering the best product and service and that the seller really cares about how they conduct their eBay business. The more quality information you put in your item description, the better.

5. Explain your shipping and payment options.

Explain in detail how you accept payment. It’s no big secret that eBay prefer Paypal as a payment method since eBay own Paypal. You will need either a premier or business paypal account to accepot credit card payments. The other option is to accept credit card payments through an alternative card processing merchant account. eBay.com no longer allows sellers to accept offline payment due to security issues. If you are just starting your eBay business, Paypal is the easiest way to accept payments.

6. Include a guarantee and refund policy

Always offer a return policy and guarantee. By offering a guarantee you are giving the buyer a reason to trust you and that the product you are selling. All big e-commerce vendors offer a return policy and you should offer the same if you want to instill trust and confidence into your buyers.

7. Do exactly as you have promised and more.

To sell on eBay successfully and build an eBay business you need to stick to your promises and even over deliver on customer service. If your eBay item description says that you post your products within 24hours make sure they are posted within 24hrs. If you claim your product does something specific, make sure it does it. If you say that deliveries are received within 2 days, make sure it happens. Otherwise don’t make promises you cannot keep. When you keep to your promises you build a good relationship with your buyers that encourage positive feedback. Feedback will make or break your eBay business so you want to make sure you are receiving good positive feedback. Anything else will fail your eBay business.

8. The customer is not always right, but pretend they are!

If you are a customer services type of person then this might come natural to you. But it doesn’t to me and I’m one of those who people who have to work at it. In life you can please some of the people some of the time and not all of the people all of the time and it’s the same in business. You should strive to please as many people as you can but there will always be someone somewhere who disagrees. Regardless if it was an error on your part or the buyers, you don’t want to receive anything but positive feedback so you should offer refunds and compromises with the tiny percentage of buyers who will inevitably complain about your product or service. Negative feedback lowers your search standing and destroys buyer trust. To avoid negative feedback take complaints on the chin, apologize, offer a compromise and move on. The small amount of complaints any business receives is usually irrelevant in comparison to the amount of extra sales you’ll make and seller discounts you will receive if your eBay account is in good standing with good positive feedback ratings and percentages.

9. Follow up with great customer service

You can over deliver on customer service by following up with your buyers with shipping notices, postal tracking numbers and by simply asking the buyer if they are satisfied with the product received. Sending emails like this can be automated from your eBay account and again encourages the buyer to leave positive feedback. Don’t be afraid to pick up the phone and call your customers. Sometimes electronic emails and messages don’t arrive as planned and your buyer might not receive your intended message. If this happens your buyer might think you are ignoring them and become irritated. It’s amazing what a phone call can achieve and the simple fact that you have been bothered to pick up the phone and call your buyer to explain a situation, really does pay dividends and leaves the buyer more than contented that you are trying all you can to complete a satisfactory transaction.

10. Make all of the above routine!

When you are running an eBay business you will find yourself adopting a routine. Streamline your routine to make the best use of your time and don’t spend too much time on things that can be done quickly. All of the above steps should become routine to you so you then have time to find more products to sell on eBay and grow your business successfully.

Once you have mastered these steps you will be well placed to learn and implement more advanced eBay features and methods. Selling on eBay can be a very serious business but also really can be fun and working from your home or office can be really fulfilling. So enjoy the process of selling on eBay and you will soon catch the eBay seller bug and be growing your home based business in no time.

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eBay Business Plan in 5 minutes

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Image by danielbroche via Flickr

There has never been a better time to start your own business on eBay. Visitors flock to eBay to pickup bargains and find good deals but that doesn’t mean the sellers are being short changed. On the contrary, using  eBay for business doesn’t require any investment in overheads to open a physical shop and hire employees. eBay sellers are cashing in on the current economy selling products cheaper than high street retailers and by also selling products that cannot be found anywhere in any shops.

Please don’t think that just because you start an eBay business you are limited to an eBay business model. Usually starting a business on eBay leads to other profitable online ventures as you gain more experience from selling online. eBay is simply a marketplace with established visitors and I like to think of it as a marketing platform.

You can learn so much about online marketing from starting a successful eBay business. It only takes a couple of products that sell well on eBay to usually get you hooked, and from there you can simply keep adding more and more products to your portfolio. I’m not saying that every item you sell on eBay is going to be an immediate success but you simply drop the losers and keep the winners. And keep adding more and more products.

So heres how to create an eBay business plan in 5 minutes.

1) Browse the eBay categories and find one that you are interested in learning more about OR chose one that you are already familiar with the kind of products are selling in that category. Try to stay away from electronics since those categories are usually hyper-competitive and not for the faint hearted.

2) Use the techniques in the free eBay tutorial videos to quickly find 3 products that are currently selling well on eBay and find a wholesale price for those items, again using the free eBay tutorial videos.

3) Buy those 3 products from the existing sellers on eBay. Doing this allows you to do 3 things. They are to check out the quality of the products and allows you to write a better eBay item description about the products. It also gives you insider information on the eBay competition you are going to be up against. For example you will find out how quickly the others sellers ship the products to their customers, how they are packaged, if they use any after sales marketing or up selling to other websites and finally how good their customer service is. Finding out this information arms you with the knowledge to position yourself as a real competitor in your chosen eBay category.

As soon as you have a couple of products which you can say you make money selling on eBay it’s time to seperate the men from the boys and impliment your real eBay business strategy selling your own private label products in your chosen niche.

Get your Private Label Products Master report here

Letter From A Frustrated Newbie To Selling On eBay

Recently I received a hand written letter from a frustrated subscriber who is trying to find a product to sell on eBay that will create an income that would replace the income from the job that this person was made redundant from. I have changed the name of this person to ‘Bob’ for the sake of this post and to protect the individuals privacy.

Here’s the letter..

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Dear John,

I was wondering if you could please help me. I have signed up on your mini course about best selling items on eBay. I have turned my attention to try and make a living out of selling products on eBay as I have been made redundant and finding a job is so difficult. So I was wondering if you could help me to find a product to sell on eBay.

Thanks

Bob

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Firstly I want to congratulate Bob for being made redundant! This may sound a little unusual but being made redundant is often the spark needed to fire a successful entrepreneurial business of your own. Its hard for some to take those first steps to start a business instead of working for others because of the risk factor and doubts of ability to  succeed. The challenge, IF you chose to accept is..

To create your own ‘mini-business’ that can sustain you financially while you build on that to give rise to a business that will generate wealth and freedom for your future on semi-autopilot.  You will need an initial investment to buy your first products to sell on eBay. If you don’t have a little cash to invest you can always raise some money selling old items you have around the house you no longer need or use. If you are new to eBay this will also give you vital hands on experience to selling on eBay.

My first experience with eBay was selling my old items I had around the house and I was hooked when I raised over 4000 pounds  from old stuff I no longer used that I regarded as things that no longer had any value to me. That is exactly how my eBay business began.

In the letter, Bob asks if I can help him to find a single product to sell on eBay and this is the correct way to begin your own successful business once you have a small amount of cash you can invest. First you need just one product that actually sells and generates a profit to make money. The product will be one that can be resold as a buy it now product that you can order a quantity of and resell on the same multiple buy it now listing over and over again.

It’s totally feasible to expect to sell at least one product repetitively each day. Say your product generates 15usd profit after your costs. 15usd x 30 days = 450usd profit per month. This is a minimal amount to sustain you however, before you can have 2 products that sell on eBay and actually make money, you need one product.

Once you have that first product up and running it’s much easier to find your second product and third and so on. The profit you make soon ads up as you add more and more profitable products to your portfolio. Imagine having 10 products that all generate profits and sell at least one per day and make on average 15usd profit each. Now your upto 4500usd profit per month on semi autopilot!

Simply growing your inventory one product at a time with profitable items soon amounts up to profits much larger than you could ever expect.

But first you must find that first product. When I get asked about profitable products to sell on eBay the first thing I do is recommend the mini course tutorial fast-lanevideos. Using the research methods and wholesale procurement methods in these videos will direct you to find your first profitable product. If you are testing the market with more than one product and only one of those three products actually turn a profit, ditch the two losers and keep the winner.

Order your first batch of the product that made the profit and only concentrate on selling that one product until you have created the best eBay listing you can possibly create for that single product. Then go onto finding another product using the same methods.

When You Reach The Highway, Take Your Foot Off The Brake..

If you are actually at the point where you have at least one or two products generating a profit on eBay you are ready to take your business to the next level. I always recommend focusing your efforts on selling just one or two products purchased at wholesale prices to begin your eBay business and to gain essential experience and accumulate knowledge. When you reach that point you are ready to take your foot off the brake and take your business into the fast lane.

This is when your business really takes off and your profits begin to multiply.

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