Archive for the ‘eBay’ category

eBay Best Match, Questioning eBay’s Head Office How It Works

Recently I was invited to attend a telephone conference and put a few questions to some of the heads of the eBay Best Match European Team and I asked a couple of awkward questions about eBay best match tips and ebay-best-match-algorythmeBay best match optimization. Some of the main points I will mention here.

How does the eBay best match work?

If you are ‘tech savvy’ you will know that search engines operate based on a mathematical formula namely an algorithm and eBay’s best match search is no different.

Key factors that influence eBay Best Match Optimization

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  • Free shipping helps. Buyers like to see free shipping and eBay’s again rewards listings with free shipping. Yes if you include your shipping costs in your selling price you will pay a percentage to eBay in fees. eBay say “The amount of extra sales you generate by using free shipping will offset the small increase in the amount of fees you pay”
  • It was confirmed that Feedback percentage is not as important as Dsr’s when it comes to determining search standing in eBay best match. High dsr ratings and seller status will affects search standing more than your feedback percentage.
  • Keywords are important. Do not include any keywords in the title which are irrelevant to the product. If your listing obtains more search impressions and the buyer is not looking for that particular product this will have a negative effect on search standing.
  • DO, include as many laser targeted relevant keywords in the title as possible. Basically anything that a buyer would type in to buy the exact product you are selling. For example people looking for Ipods are not looking for ipod skins so you would not include the word skins in your listing title and vise versa.

Some of the main points which came directly from the horses mouth (Tom Wagstaffe from eBay’s European best match team) are summarized here;

  • Sales history is important, listings with more recent sales get more best match points
  • The number of search impressions divided by the number of sales a listing receives is important. The eBay best match algorithm calculates a conversion rate for every buy it now listing. When a potential buyer types in a relevant keyword into the eBay search bar, every time a listing is displayed on the search page it gets an impression count. If the buyer clicks through and buys the product then that counts as a sale. Suppose your listing had 50 search impressions and generated 2 sales from those impressions, the conversion rate would be calculated like this;

(Number of Sales) ÷ (Search Impressions) x 100 = (conversion rate percentage)

2 Sales ÷ 50 Search Impressions x 100 = conversion rate of  4%

Listings with higher conversion percentages receive more eBay best match brownie points and the eBay Best Match Boost listing strategy shows you exactly how to make your buy it now listing conversion rates soar.

Anyone who grabs a copy of the eBay Best Match Boost listing strategy will also get to download the complete 50 minute conference call on MP3, where I get to ask a couple of questions confirming these key points with eBay’s top dogs. On this MP3, Tom Wagstaffe from eBay’s head office also reveals insider information on how to make sure you’re an eBay best match maverick!

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How Much Is Your Time Really Worth To You?

ebay_product_fulfilmentI can remember it well. Waking up early in the morning to download all my eBay sales, print the labels, pick the items sold from my stock inventory and spend a good couple of hours packing all those items before taking them to the post office before it closed just to make sure my customers would receive the product as quickly as possible. Phew!!

I can’t think how I would be able to cope with that now simply due to the large number of items I actually sell on eBay each day. Ever since I started to use a fulfillment company to do all that low value 10dollar per hour work for me I have been able to grow my business by spending that time instead to direct, manage and grow my business.

The work I now do is worth much more than 10usd per hour. The work I do now is mostly 100usd/hour work and occasionally 1000usd/hour work. Are you still packaging and posting your own items and if so how long is that taking you each day and how much is your time really worth?

Even if you are selling a few items per day those items still need to be picked, packed and posted and that time is low dollar work. The options are;

  • Continue packing your own items and spend your time doing low dollar work
  • Hire a helping hand to do your packing and posting for you
  • Ship all of your stock to a fulfillment center and devote your precious time doing the high value work which really makes your business grow

Fulfillment centers are growing in popularity and those who are already using them to fulfill eBay orders have a distinct advantage due to the extra time available to grow the business properly. And the added benefit is of course your stock no longer clutters that spare room.

I have used a company called Shipwire who are very reasonably priced starting at just 29.99usd / month and that includes shipping which makes it good value when you consider how much you currently spend on shipping and packaging materials, not to mention your time spent doing the work yourself.

All of my eBay orders are automatically transferred to Shipwire and the orders are then professionally picked, packed and shipped to my end customers. I don’t even have to think about any of that stuff. I simply replenish my stock held at Shipwire when my inventory is almost sold out.

Shipwire also have warehouses across the United States and in the United Kingdom which makes selling internationally extremely attractive. You can even ship your stock to both the UK and USA and sell internationally with quick local shipping and your customers can receive their orders faster which means you increase your eBay sales and receive great feedback and DSR’s for shipping.

So how much is your time really worth to you? Are you spending too much time doing the low value work or are you doing what you really should be doing as a business owner and that is concentrating on selling and introducing new products, to grow your business and free up your time to make even more money.

My own company has teamed up with Shipwire to bring you a free trial. The packages are tiered depending on the amount of product you are selling each month.

Do a quick calculation to see how much money you are currently spending on postage plus packaging materials and the actual hourly rate you cost your own time at and compare that to the low cost fulfillment plans available at Shipwire.

You can check it out and sign up for the no obligation free trial here (it might turn out to be one of the best things you do to grow your eBay business), here’s the link to the free trial..

>>>>>>>>>>>>>>>>> www.Shipwire.com/FreeTrial

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Are You Taking Advantage Of Free Google Traffic To Increase Your eBay Store Sales?

Are you taking advantage of free Google traffic to increase your eBay store sales?

eBay isn’t the only place you can get traffic to your eBay listings. If you take a look at some Powerseller’s ebay stores you will see that the categories on the left hand side navigation are keyword rich and designed to be search engine friendly.

You can easily implement a simple strategy for obtaining more free traffic to your eBay store by optimizing your eBay store categories in a certain way so that your eBay store pages are included in all the big search engines search results.

Here’s how eBay store pages look in Google’s search results.

ebay-store-categories

In the above example I typed in ‘fishing tackle daiwa reel’ into Google and you can see how an eBay store with matching keywords has been included in the first page results.

Read a simillar article about ebay category SEO by Jenn Cangelosi here

To optimize your eBay store categories you need to make your categories and sub-categories keyword rich.  In the example above,  and if you were selling Daiwa fishing reels you would name your eBay store category Fishing Tackle and then name your sub category ‘Daiawa reels’. It only takes a few minutes to set up and can make a massive difference in the amount of traffic that is funneled to your eBay store and listings. More traffic means more sales, so take a few moments now and make your eBay store categories search engine friendly to increase your eBay store traffic.

Learn how to increase your eBay sales even more using the eBay Best Match Boost Listing Strategy

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