Archive for the ‘Tools’ category

How To Use eBay Best Match Split Tester

When you go to  buy a new pair of shoes, how do you know which pair will fit better?

Of course, you try them on. You might even try a few pairs before you decide which ones are more suitable.

This post isn’t about buying shoes, although the point of trying things out before deciding on a winner is more to the point.

It’s the same with online advertising. Its best to try things out before you decide upon a winner. As an eBay seller you also advertise online. But how do you know if your eBay listing really is a winner?

Well, I have a new free tool you can use to find out and it’s called eBay Best Match Split Tester.

This nifty little tool allows you to input the click through rate (CTR) and the number of clicks for two similar eBay listings – The best internet marketers and online sellers are ALWAYS split testing something. It’s called beating the control – If you sell on eBay you might call it eBay Best Match optimization.

You have one listing and you always test something to try and beat it – that’s how you constantly improve your listings.

When you list something on eBay you should always place a second listing that is the same as the first listing but with one thing that is different. You should be doing this to test which eBay listing is the most appealing to your market, or which eBay listing gets more clicks from potential buyers.

eBay will show you the click through rate and number of clicks for your eBay listings.

To find your CTR and number of clicks in eBay goto..

– ‘My Account’ Tab

– Click ‘Search Visibility Analytics’

– Enter your eBay listing item number OR chose from the category list

– Your item list will appear, now click ‘Run Report’

– eBay will show you your ‘Unique Click Through Rate’ and the ‘Number of clicks’ for your listing.

Enter these numbers into the eBay Best Match Split Tester and compare to your second test listing numbers.

Here is an example of two similar listings but one had a different image.

Notice eBay listing A has a unique CTR of 1.61% and 281 unique clicks.

eBay listing B has a unique CTR of 1.26% and 221 unique clicks.

The difference between eBay listing A and eBay listing B might seem small at first – But it’s not.

The fact is, eBay listing B is 100% better than eBay listing A.

The difference in 1.61% and 1.26% based on the number of clicks each listing has, is a HUGE difference.

The actual numerical difference of 0.35% actually means that eBay listing B is 100% more effective at getting clicks than eBay listing A based on the number of actual clicks each listing received. The number of impressions is huge so capturing more clicks is vital to make more sales, wouldn’t you agree? (See the difference in sales listing B has to listing A in the example)

You don’t have to know how the numbers work as such, because the eBay Best Match Split Tester does it all for you. All you have to do is keep testing your eBay listings to make more sales and use the free eBay Best Match Split Tester to tell you which listing is the best one for eBay Best Match.

Watch the eBay Best Match Split Tester Video here >>

>> Free eBay Best Match Split Tester Video <<

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Optimize Your eBay Listings With 3 Essential eBay Tools

Optimizing your eBay listing titles is now more important than ever if you want your listing to be found on eBay.

Here are a few essential eBay tools no one ever mentions..

1. One of the tools which is invaluable for optimizing your ebay listing titles and keywords in the titles to get more searches and clicks into your items is the ebay labs keyword optimizer.

Paste your current ebay title into http://labs.ebay.com/raghavgupta/demoto/instructions.html and get a list of keywords that you can try to potentially increase (or decrease) your search impressions and clicks to your listings. (This is currently an experimental tool and may be taken down in the future for re-development)

2. Also eBaySaurus is a tool that generates keywords that searchers are actually typing into the eBay search bar that relate to your original keywords. It also tells you which of those words are the most popular with searchers on eBay. Check this great tool out here.. http://labs.ebay.com/demos/qnet/

ebay-tools

3. An old favorite of mine and I still believe is the most comprehensive eBay analysis tool available anywhere. Terapeak is a paid service but there’s some demos available for you to see how it works and the data you get with this neat set of research tools will pay for itself in no time by increasing your sales volume without doubt. Heres the link, eBay Research by Terapeak

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Get The Free Tutorial Videos..

“How To Find The Best Products To Sell On eBay & Buy Those Exact Products At Wholesale Prices To Make Huge Profits”

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“How To Find Hot eBay Products Mini Course” By email

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