Letter From A Frustrated Newbie To Selling On eBay

by AuctionGuerilla 5 comments »

Recently I received a hand written letter from a frustrated subscriber who is trying to find a product to sell on eBay that will create an income that would replace the income from the job that this person was made redundant from. I have changed the name of this person to ‘Bob’ for the sake of this post and to protect the individuals privacy.

Here’s the letter..

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Dear John,

I was wondering if you could please help me. I have signed up on your mini course about best selling items on eBay. I have turned my attention to try and make a living out of selling products on eBay as I have been made redundant and finding a job is so difficult. So I was wondering if you could help me to find a product to sell on eBay.

Thanks

Bob

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Firstly I want to congratulate Bob for being made redundant! This may sound a little unusual but being made redundant is often the spark needed to fire a successful entrepreneurial business of your own. Its hard for some to take those first steps to start a business instead of working for others because of the risk factor and doubts of ability to  succeed. The challenge, IF you chose to accept is..

To create your own ‘mini-business’ that can sustain you financially while you build on that to give rise to a business that will generate wealth and freedom for your future on semi-autopilot.  You will need an initial investment to buy your first products to sell on eBay. If you don’t have a little cash to invest you can always raise some money selling old items you have around the house you no longer need or use. If you are new to eBay this will also give you vital hands on experience to selling on eBay.

My first experience with eBay was selling my old items I had around the house and I was hooked when I raised over 4000 pounds  from old stuff I no longer used that I regarded as things that no longer had any value to me. That is exactly how my eBay business began.

In the letter, Bob asks if I can help him to find a single product to sell on eBay and this is the correct way to begin your own successful business once you have a small amount of cash you can invest. First you need just one product that actually sells and generates a profit to make money. The product will be one that can be resold as a buy it now product that you can order a quantity of and resell on the same multiple buy it now listing over and over again.

It’s totally feasible to expect to sell at least one product repetitively each day. Say your product generates 15usd profit after your costs. 15usd x 30 days = 450usd profit per month. This is a minimal amount to sustain you however, before you can have 2 products that sell on eBay and actually make money, you need one product.

Once you have that first product up and running it’s much easier to find your second product and third and so on. The profit you make soon ads up as you add more and more profitable products to your portfolio. Imagine having 10 products that all generate profits and sell at least one per day and make on average 15usd profit each. Now your upto 4500usd profit per month on semi autopilot!

Simply growing your inventory one product at a time with profitable items soon amounts up to profits much larger than you could ever expect.

But first you must find that first product. When I get asked about profitable products to sell on eBay the first thing I do is recommend the mini course tutorial fast-lanevideos. Using the research methods and wholesale procurement methods in these videos will direct you to find your first profitable product. If you are testing the market with more than one product and only one of those three products actually turn a profit, ditch the two losers and keep the winner.

Order your first batch of the product that made the profit and only concentrate on selling that one product until you have created the best eBay listing you can possibly create for that single product. Then go onto finding another product using the same methods.

When You Reach The Highway, Take Your Foot Off The Brake..

If you are actually at the point where you have at least one or two products generating a profit on eBay you are ready to take your business to the next level. I always recommend focusing your efforts on selling just one or two products purchased at wholesale prices to begin your eBay business and to gain essential experience and accumulate knowledge. When you reach that point you are ready to take your foot off the brake and take your business into the fast lane.

This is when your business really takes off and your profits begin to multiply.

Optimize Your eBay Listings With 3 Essential eBay Tools

by AuctionGuerilla 2 comments »

Optimizing your eBay listing titles is now more important than ever if you want your listing to be found on eBay.

Here are a few essential eBay tools no one ever mentions..

1. One of the tools which is invaluable for optimizing your ebay listing titles and keywords in the titles to get more searches and clicks into your items is the ebay labs keyword optimizer.

Paste your current ebay title into http://labs.ebay.com/raghavgupta/demoto/instructions.html and get a list of keywords that you can try to potentially increase (or decrease) your search impressions and clicks to your listings. (This is currently an experimental tool and may be taken down in the future for re-development)

2. Also eBaySaurus is a tool that generates keywords that searchers are actually typing into the eBay search bar that relate to your original keywords. It also tells you which of those words are the most popular with searchers on eBay. Check this great tool out here.. http://labs.ebay.com/demos/qnet/

ebay-tools

3. An old favorite of mine and I still believe is the most comprehensive eBay analysis tool available anywhere. Terapeak is a paid service but there’s some demos available for you to see how it works and the data you get with this neat set of research tools will pay for itself in no time by increasing your sales volume without doubt. Heres the link, eBay Research by Terapeak

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Get The Free Tutorial Videos..

“How To Find The Best Products To Sell On eBay & Buy Those Exact Products At Wholesale Prices To Make Huge Profits”

+

“How To Find Hot eBay Products Mini Course” By email

>> Click For More Info <<

eBay Best Match, Questioning eBay’s Head Office How It Works

by AuctionGuerilla 1 comment »

Recently I was invited to attend a telephone conference and put a few questions to some of the heads of the eBay Best Match European Team and I asked a couple of awkward questions about eBay best match tips and ebay-best-match-algorythmeBay best match optimization. Some of the main points I will mention here.

How does the eBay best match work?

If you are ‘tech savvy’ you will know that search engines operate based on a mathematical formula namely an algorithm and eBay’s best match search is no different.

Key factors that influence eBay Best Match Optimization

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  • Free shipping helps. Buyers like to see free shipping and eBay’s again rewards listings with free shipping. Yes if you include your shipping costs in your selling price you will pay a percentage to eBay in fees. eBay say “The amount of extra sales you generate by using free shipping will offset the small increase in the amount of fees you pay”
  • It was confirmed that Feedback percentage is not as important as Dsr’s when it comes to determining search standing in eBay best match. High dsr ratings and seller status will affects search standing more than your feedback percentage.
  • Keywords are important. Do not include any keywords in the title which are irrelevant to the product. If your listing obtains more search impressions and the buyer is not looking for that particular product this will have a negative effect on search standing.
  • DO, include as many laser targeted relevant keywords in the title as possible. Basically anything that a buyer would type in to buy the exact product you are selling. For example people looking for Ipods are not looking for ipod skins so you would not include the word skins in your listing title and vise versa.

Some of the main points which came directly from the horses mouth (Tom Wagstaffe from eBay’s European best match team) are summarized here;

  • Sales history is important, listings with more recent sales get more best match points
  • The number of search impressions divided by the number of sales a listing receives is important. The eBay best match algorithm calculates a conversion rate for every buy it now listing. When a potential buyer types in a relevant keyword into the eBay search bar, every time a listing is displayed on the search page it gets an impression count. If the buyer clicks through and buys the product then that counts as a sale. Suppose your listing had 50 search impressions and generated 2 sales from those impressions, the conversion rate would be calculated like this;

(Number of Sales) ÷ (Search Impressions) x 100 = (conversion rate percentage)

2 Sales ÷ 50 Search Impressions x 100 = conversion rate of  4%

Listings with higher conversion percentages receive more eBay best match brownie points and the eBay Best Match Boost listing strategy shows you exactly how to make your buy it now listing conversion rates soar.

Anyone who grabs a copy of the eBay Best Match Boost listing strategy will also get to download the complete 50 minute conference call on MP3, where I get to ask a couple of questions confirming these key points with eBay’s top dogs. On this MP3, Tom Wagstaffe from eBay’s head office also reveals insider information on how to make sure you’re an eBay best match maverick!

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