Clickbank vs 1Shoppingcart

by AuctionGuerilla 4 comments »

I recently moved one of my membership sites over to Clickbank from 1Shoppingcart.

Here’s Why..

Clickbank vs 1ShoppingCart

1ShoppingCart does have all the functionality to handle digital product deliver-ability as well as physical products. The built in affiliate program software also allows you to manage as many individual affiliate programs as you like, so you have full control over your affiliates when they sign up to promote your products. This come in handy for building your own email list and army of affiliates.

Having a list of affiliates who promote your products can be very powerful. You can simply email your affiliates with news of any new products you create and you don’t have to go looking for new affiliates to promote your new products.

The downside is of course you have to build that list in the first place but once you have an army of affiliates promoting your products you really have built an asset for your business.

So Why Did I Ditch 1ShoppingCart For Clickbank?


Well I haven’t totally ditched 1shoppingcart because I still use 1shoppingcart for 90% of my products, both physicalclickbank vs 1shoppingcart and digital. But the reason I moved one over to Clickbank is to tap into a new affiliate marketplace.  When you list products on Clickbank you rely on the huge affiliate marketplace to hopefully find affiliates to promote your products for you.

Although unless you ask for the affiliates name and email address somewhere on your site you are not guaranteed that the same affiliate will know about your new products.

Use Clickbank to Attract New Affiliates


So I moved the HealthyProfitsClub.com membership site over to Clickbank to attract new affiliates although I will still keep building my list of affiliates with 1ShoppingCrt for other products. If you have more than 1 product it might be worthwhile using different methods to attract new affiliates.

What I did to change over to Clickbank

1. I already had a Clickbank account because I do promote affiliate products as well as promoting my own products and I had already advertised products on Clickbank a few year back. So I didn’t have to sign up to Clickbank to get an ID.

2. I submitted my site details and wrote the marketplace ad.

3. I submitted the thank you page (this was more tricky this time because I am using membership site software so I had to spend about 30 minutes integrating the membership site software to work with Clickbank).

4. I replaced the 1ShoppingCart buy now links with Clickbank’s order links.

5. I requested approval from Clickbank and I received approval within 24hrs.

Was I right to change over from Clickbank from 1shoppingcart? Tell me what you think below..

The Right Way To Set Up A Google Adwords Campaign

by AuctionGuerilla 4 comments »

eBay has been the core foundation of my internet business for years and I’ve always said that if you are introducing a new product use eBay to TEST the market and the demand for that product. I say this because eBay already has an established base of hungry buyers who are actually looking to buy something whilst surfing eBay.

Getting good sales on eBay is a whole ball game in itself, but what after eBay? When you do have products selling on eBay where do you expand to? Well it doesn’t apply to every product however Google Adwords has been around for some time now and it is still in my opinion one of the best places to market your products after eBay.

As you know this blog is called ‘Auction Guerrilla’ and yes Google Adwords is also an auction as in, you bid on keywords and Google Adwords rewards the best advertisers with a higher ad rank. So today I’m going to show you how to set up a Google Ad campaign correctly. The problem with Adwords is that I’m not the only one to think Adwords is a great place to advertise and like eBay, the Adwords marketplace has become saturated for the more common niches.

So it is important that you know how to setup an Adwords campaign correctly.

Here goes..

Firstly you will have a list of keywords relating to your product and usually only 20% of those keywords will bring 80% of your traffic and sales.  (A bit like 20% of your eBay listings will bring you 80% of your sales)

So, you need to spend most of your time working on those 20% of keywords.

We will call these ‘Tier 1’ keywords and they need to go into ad groups with very similar keywords.

You will then create another ad group that contains the remaining 80% of keywords and you should call this ‘Tier 3’

I hear you shouting, “So what happened to ‘Tier 2′”

OK, ‘Tier 2’ for now is left open and here’s why..

After reviewing your ‘Tier 1’ keywords after a couple of days to a week you will leave the best performing keywords in ‘Tier 1’ and the remaining keywords you can ‘Peel and Stick’  into their own ad groups – These will become your ‘Tier 2’ keywords and ad groups.

Notice that if you set up your Google Adwords campaign this way, the next time you login to manage your account you can simply pay more attention to ‘Tier 1’ and ‘Tier 2’ ad groups and you will be spending your valuable time on the most productive keywords.

I should mention that your first campaign containing the three tiers should be targeted for Google search only (Not partners or the content network)

You should then duplicate your first campaign and target the Search Network and lower your bids on all of your keywords by 1 penny. This way you can monitor Google Search and The Search Network (Like Ask Geeves, AOL etc) separately.

OK, You can take a deep breath now but there’s one last thing.

To target the content network you would have another totally separate campaign and only target the content network.

It sounds complicated and it is!

However, If you do spend the time setting up your adwords campaign correctly in the first place you will make lots more money and save a lot more on bids.

As with any internet advertising platform it does take time to learn and implement correctly however I really do think Google Adwords is one of those platforms worth mastering. Everything I learned about PPC and Google adwords is from the grand master himself Perry Marshall.

Perry Marshall ‘Google Adwords Master’

If you havn’t  checked out Perry Marshall yet then you are missing out..

(By the way he’s also a Facebook marketing master)

You can check out Perry’s website here..

http://www.perrymarshall.com/google/

Correction, Hope and Forgiveness

by AuctionGuerilla 8 comments »

Today I have a rather unusual and more personal post. Recently I was thinking a few things over about where my life was heading and where I wanted to be. The same morning I had been reading a book called “Rich Dad Poor Dad” by Robert T. Kiyosaki and I must tell you it has been a while since I picked up a book and didn’t let go until the last page.

The book is about how a young kid who was brought up by two Dads, a rich Dad and a poor Dad and how he learned different lessons from each Dad about making money, financial awareness and building assets. But after reading the book, it also gives a much bigger picture.

The book wasn’t just about money and making money –  It was about life .

The book describes how the the rich think differently – they think of building assets that will support their families future for as long as possible, rather than trying to consistently find new offers and having to go out hunting for a living all the time.

This was good information but there was something more to it than that.

The book really made me look hard at my own life as a big picture..

And I mean REALLY look.

It threw me into a thinking frenzy for 2 days – in fact I thought so hard my brain hurt – (I’m not joking) .

The book made me realize I was heading in the right direction partly but I had made some big mistakes and I had picked up some bad habits along the way that had diverted my path.

This book made me realize that those bad habits had to go and I must try hard to correct the path and amend mistakes. I only hope that it’s not too late to correct the path and that those who were affected by my own bad habits will show forgiveness.

I’ve never been much of a religious person but I must admit there have been a few moments where I have experienced a feeling of a greater force of guidance that I simply couldn’t explain.

I know, I know..

‘Heavy stuff John” I hear you say..

But I had to write this since I truly believe that there comes a point in everyone’s life where they reach a fork in the road. If you suddenly realize you have been diverted or somehow nudged from the right path for any reason then you must realize that as soon as possible and correct it – get back on the right path.

The moral of this post I suppose is that if you suddenly have a moment of enlightenment, don’t let it go, embrace it – it might just be that something bigger than you is trying to guide you along the right path.

If you are feeling upto a life changing moment then I really would recommend the book..

Rich-Dad-Prro-Dad-Book-Review

‘Rich Dad Poor Dad’ by Robert T Kiyasaki

(This is an affiliate link by the way and if you do chose to buy it I would receive a small commission in return – it’s not that much a big of a deal considering this book could change your life, seriously).

So, now I’ve got that off my chest I feel a whole lot better and I would welcome anyone else to do the same by leaving a comment below.

I’m not trying to be the vicar of Dibley here or anything but seriously, If there is anything you want to get of your chest, OR if you have ever realized your on the wrong path and had to back track a few steps to correct it, then I’d love to know about it, let me know by leaving a comment below..

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