I want to ask you a question; Do you use markdown manager in eBay stores to create promotional discounts and sell more items?
SALE! SALE! SALE!
Have you ever walked into a shop and seen something that you might be interested in buying thats on sale? Don’t kid yourself. Those words are not there because the vendor wants to do you a favour, they are there to make you think you are getting a bargain. I’m sure you will have seen this being used in the high street shops and in TV advertising. It’s a marketing tactic.. And it works!
Even if you are wise to this pricing trick (and most aren’t), the fact that the brain has already initiated a thought process about it, the potential buyer is still affected by the offer of a discount and the thought that they might be getting a real bargain. Ultimately it gives the vendor or seller the advantage to sell the product.
I did a test..
In one of my eBay accounts I used eBay’s markdown manager within eBay stores to create a 20% discount sale that lasted one week for selected products . The following week I created another sale with a 15% discount and another sale again the following week with a 10% discount.
Here are the results of how many sales were made on those discounted items and the overall profit made on the accumulated sales for each week..
(These items were priced between 10-20usd each and the market is competitive on price. I also used 40% as an average to calculate the profit value)
Week 1 – 20% discount sale - Items sold 60 revenue $827.30 Profit $330.92
Week 2 – 15% discount sale – Items sold 55 revenue $659.28 Profit $263.71
Week 3 – 10% discount sale – Items sold 30 revenue $540.63 Profit $216.25
Week 4 - (No sale) – Items sold 27 revenue $512.29 Profit $204.91
As you can see, even though the items sold during the discount sales generated less revenue individually, overall many more sales were made during the discount sales. Now, this may work better in a highly competitive eBay category where many sellers are selling the exact same item and the difference in price attracts more buyers. If you are selleing products on eBay in a highly competitive market and can afford to reduce the price slightly for a short period of time, this marketing tactic is certainly worth trying.
Another benefit is higher search standing after the sale has ended. Because the eBay listing made more sales during the discount sale week, the sales history will be much higher for the following weeks best match search standing. Your listing will have been moved higher up the search results, even though the sale has ended and your listing has reverted back to a full price. To get you’re listing even higher up the eBay best match search rankings and without discounting your items (in fact you can charge even more) take a look at my eBay Best Match Boost Listing Strategy tutorials
Here’s how to create a mark down discount sale in 5 simple steps..
1. Goto Manage My Store in eBay and click the ‘Mark Down Manager’ link
2.In Mark Down Manager click ‘Create Sale’
3. Give the sale a title, chose the start and finish date and the type of sale you want to run, for example a 20% discount
4. Select the eBay listing you want to apply the sale to. At this point, you can also chose to email your ebay list subscribers to alert them to the sale. Then click ‘create your sale’.
5. And thats how to create your eBay sale with Mark Down Manager, easy!
This is how an eBay listing looks to the buyer. Notice the sale icon over the product photo showing the amount of discount and the original price has a strikethrough, with the new discounted price underneath.
Depending on the type of products you are selling, I would certainly experiment with this simple marketing strategy tool that has worked in all types of marketing for centuries, and it can work for your eBay listing too.
What do you think? Have you had similar experiences with Mark Down Manager? Have you had the time to try? Please let me know in your comments below, I’m really curious.
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