When you go to buy a new pair of shoes, how do you know which pair will fit better?
Of course, you try them on. You might even try a few pairs before you decide which ones are more suitable.
This post isn’t about buying shoes, although the point of trying things out before deciding on a winner is more to the point.
It’s the same with online advertising. Its best to try things out before you decide upon a winner. As an eBay seller you also advertise online. But how do you know if your eBay listing really is a winner?
Well, I have a new free tool you can use to find out and it’s called eBay Best Match Split Tester.
This nifty little tool allows you to input the click through rate (CTR) and the number of clicks for two similar eBay listings – The best internet marketers and online sellers are ALWAYS split testing something. It’s called beating the control – If you sell on eBay you might call it eBay Best Match optimization.
You have one listing and you always test something to try and beat it – that’s how you constantly improve your listings.
When you list something on eBay you should always place a second listing that is the same as the first listing but with one thing that is different. You should be doing this to test which eBay listing is the most appealing to your market, or which eBay listing gets more clicks from potential buyers.
eBay will show you the click through rate and number of clicks for your eBay listings.
To find your CTR and number of clicks in eBay goto..
– ‘My Account’ Tab
– Click ‘Search Visibility Analytics’
– Enter your eBay listing item number OR chose from the category list
– Your item list will appear, now click ‘Run Report’
– eBay will show you your ‘Unique Click Through Rate’ and the ‘Number of clicks’ for your listing.
Enter these numbers into the eBay Best Match Split Tester and compare to your second test listing numbers.
Here is an example of two similar listings but one had a different image.
Notice eBay listing A has a unique CTR of 1.61% and 281 unique clicks.
eBay listing B has a unique CTR of 1.26% and 221 unique clicks.
The difference between eBay listing A and eBay listing B might seem small at first – But it’s not.
The fact is, eBay listing B is 100% better than eBay listing A.
The difference in 1.61% and 1.26% based on the number of clicks each listing has, is a HUGE difference.
The actual numerical difference of 0.35% actually means that eBay listing B is 100% more effective at getting clicks than eBay listing A based on the number of actual clicks each listing received. The number of impressions is huge so capturing more clicks is vital to make more sales, wouldn’t you agree? (See the difference in sales listing B has to listing A in the example)
You don’t have to know how the numbers work as such, because the eBay Best Match Split Tester does it all for you. All you have to do is keep testing your eBay listings to make more sales and use the free eBay Best Match Split Tester to tell you which listing is the best one for eBay Best Match.
Watch the eBay Best Match Split Tester Video here >>
>> Free eBay Best Match Split Tester Video <<
I have been using split tests for years, but have neverthought about the use of that method on ebay.
A really useful post.
Andy
Hey John,
Awesome piece of analytical kit, as far as I know its a unique approach, to leveraging your eBay sales and business,!
This is what I tell people time and time again that eBay sellers succeed by getting the numbers right its a numbers game, *period*!
And analytics are part of that numerical process.
Great post and heads up on a great testing tool….Ed.
Thanks Ed for your reply and your thoughts.
I will agree it is a unique approach to leveraging eBay sales. I actually use this kind of tool for leveraging all internet marketing advertising whether it be eBay or any other form of online advertising.
Cheers Ed,
John
Hi John, I got here at last……can you hear my panting? I’ve spent most of this week and last catching up, still loads to do, need a clone ha ha.
What a fantastic tool you’ve developed. A couple of months ago i listed the same item twice, the only difference being the title. I was amazed at how well the new title sold and have been listing both ever since and making sales of that product (from both listings) almost daily. It will be great to see the exact numbers of the results.
Having had the last month off due to health again I’m behind with my work load, as soon as i’ve caught up i’ll be back to make use of your new tool. I’d sign up now John, but being behind I’d probably overlook it if it was on the PC somewhere. By being on my notepad at my side it’ll be in my face until i tick it off the list.
Once i’ve done the testing on the items mentioned above and have the results in would you mind if i wrote a post about it and sent people here for the tool?
Excellent post and tool John, fairplay to you mate.
Catch up again very soon,
R&R Barry
Thanks for stopping by Barry,
I also have a paper list – the old ways are usually the best.
It would be great to see your results using the eBay split tester tool.
John