The Real Reason Your eBay Buyers Are Important

by AuctionGuerilla Leave a reply »

The real reason your eBay buyers are important is not because you made a little bit of profit when they first purchased from you. ebay buyersBuyers are much more important than that.

Buyers are important because they are people who have proven to you that they are prepared to open their wallets and spend money with you.

There is a difference.

Once you differentiate the buyers from the tire-kickers you can talk to those buyers more often and offer more specific products targeted to those buyers, not just once when a buyer makes a first purchase from your eBay store but over and over again.

You can only do this if you are building a list of qualified buyers. There are several ways to do this but more important is the list itself. eBay buyers are much more important than just a first sale.

I agree that not all buyers will buy again but a percentage of them will. And those sales can be for products with much bigger profit margins because some buyers will want to spend much more money on more expensive products. This can count to the majority of your profits.

This is how it can work out..

If you sell 10 products and you make 100usd, you have 100usd and 10 proven buyers. If only 1 of those proven buyers buy a much higher value product from you and you make 150usd, then you have profited a total of 160usd from just one buyer and that customer is more valuable than the other 9 customers who only spent a small amount.

In total you would have made 250usd as apposed to only 100usd. That’s 150% more profit than if you only made one offer to your buyers.

It’s more important to build a list of proven buyers than it is to make your first sale. That’s the real reason eBay buyers are important.

Do you ask your buyers if they want to buy again? Leave your comment below..


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